Should I buy that new Internet Marketing Shiny Thing?

Should I buy that new Internet Marketing Shiny Thing?


Buy the Shiny Thing
Buy the Internet Marketing Shiny Thing?

Should I buy that Shiny Thing?   You don’t have to be around Internet Marketing very long before you are inundated with emails about the newest and greatest offer.  This is so prevalent that the industry as a whole calls them shiny things.  Since we have expert copywriters working on the shine, many of these “things” appear VERY shiny.  Now the question is “should I buy?”   Jerry Clark provides us with one answer.


At Ray Higdon’s recent Mastermind Event in
“convienent” Fort Myers, Jerry Clark (master
Network Marketing trainer) spent some time
giving us his criteria for answering the Buy The
Shiny Thing question.
The basic criterion for all shiny things, is
Will I make enough money with this thing to
make it pay for itself?
Jerry breaks this into three levels:
  • BASE  – The thing should pay for itself in a relatively
    short time – say 90 days.
  • TARGET – The real reason for buying the shiny thing
    to for it to return a multiple of its cost.  He uses between
    7 and 10 times the basic cost.  Again this shouldn’t take forever.
  • STRETCH – If an item looks like it might make a large
    multiple of its cost (say 100 times what it cost) then that
    is all the more reason to give it a shot.
Bottom line – if you spend $50 – the shiny thing must help you
make $50 in the next 90 days that you would not have made
without the shny thing.  It should help you make around $500
and it would be very  nice (an always an itch in the back of your
mind) if it helps you make $5000.
Simple – to the point.  A lot of shiny things don’t look so shiny
when help up to this light.

Should I buy that Internet Marketing Shiny Thing?  Probably not!

About Hale Pringle

Dr. Hale is an Internet Entrepreneur and Network
Marketing expert. His greatest pleasure is
helping people and he does just that, drawing
upon the immense resources that he has gathered
over the years in his unquenchable thirst for

Dr. Hale lives in beautiful, sunny Florida with
his wife, two dogs and a cat. His four children
are grown and are scattered around the state.

An eternal optimist you will hear him say
regularly: “Is this a Great Day?” The answer is
always, “Hale Yes!”

If you need help with your online marketing or a
network marketing opportunity Dr. Hale is the go
to man. “Hale Yes!”


  1. […] what you plan to make and how you plan to do it.   It is VERY easy to get sucked into the next shiny thing and to waste a lot of time.   One thing that will help you avoid this is to put a price tag on […]

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