Blog Checklist – Get the Right Look and Feel

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Blog Checklist – Get the Right Look and Feel

A Blog Checklist for YOU.  Before you create your Killer Content
and SEO your posts you need to create a look and feel that is just
right.  Here is a Blog Checklist with suggestions on making your
visitor’s first impression a good one, after all you only get one
chance to make a good impression!

Blog Checklist - get the Right Look and Feel



Note: My mission is to help Network Marketers who are struggling to move online. You will find information that will HELP you find leads and access to the finest mentoring system on the Internet today (Ann Sieg’s Renegade Team and Inner Circle). You will be taught how to avoid the bright shiny things, effectively use blogging, Facebook and Linkedin, If you are ready Join the Team

Get the Right Look and Feel  – a Blog Checklist

I recently attended a webinar put on by Natasha Nassar
( and she went through her
Blog Checklist. With her permission I am revealing some of
her tips and suggestions.  Natasha was number eight last
year in the competition for “Best Network Marketing Bloggers”,
so listening to her makes “A LOT OF SENSE!”.  In her webinar
she applied her Blog Checklist to three new bloggers and put
them “on the hot seat.”   Her critiques could apply to virtually any of us.

Define Your Niche

The first step in our Blog Checklist, even before you can define
your “Look and Feel”, is finding your niche.

Think about it this way – you will want to be one of the “go-to”
people on the entire Internet on your specialty.  Pick something
you have a passion about and make it narrow enough that you can
qualify as the expert.  Think about it, if you choose “Photography”
your chances of becoming “the expert” are virtually nil.  The
competition is overwhelming.  If you choose something like
“photographing small humming birds in flight”, you have a chance.

  • You must define a narrow niche (not too narrow – do keyword research
    to pick a sweet spot)
  • You must create an in depth Avatar – name the person (e.g. Joe or Sally)
    and write their story (It does NOT have to be YOU)
  • Write to your Avatar – in your mind you are going to talk to Joe or Sally
    and answer the burning questions you just KNOW they have.
  • Aim to become the “go-to” person in your niche.  Think about that.
  • Here is a post with helps to find your niche:

Blog Checklist – Your Blog Header

The header at the top of you page is the VERY FIRST THING people will see.
It is critical that it portrays a good impression.

Here are some places that can help you with your header.

  • – a free tool for creating a pretty nifty header
  • -$47 – you get six concepts of a logo, you
    tell them what you like or don’t like, they revise and in the end
    you have a professional looking logo.
  • – $250+ – designers around the world send
    you lots of  concepts, you pick, have them revise and pay for the one
    you like best.

Here is a Checklist for your header.

    • Your URL should be visible.  People forget what they clicked on to get
      to your site.  IF they like you, they should be able to tell where they
      are – at a glance!
    • In most cases there should be a professional quality – SMILING –
      headshot of YOU! You are branding yourself – not your product
      or your company.  (Did I mention SMILING!)
    • Your tag line should be there and be congruent with your niche.  Focus
      on your reader – not yourself.
    • Your URL must be YOU (possibly your niche, e,g,, someone who loves
      RVing might pick a URL with RV in it) – NOT the company you work
      with.  That could change!
    • Your URL cannot have a trademarked name in it.  For example
      is illegal.  About the time you start getting traffic, you will get a legal cease
      and desist notice.
    • If your URL is your name (e.g.  you should put your
      name with a space up in the title.  People will search for you with your name
      as separate words.  You need to help Google find you.
    • The color scheme should be conguent with your niche.   A Fishing site with
      lots of pinks and lavendars wouldn’t work well (unless it was aimed at
      lady fisherwoment.)
    • You should probably be aiming a a few key words.  These should be in your Home Page
      Title, Meta Data (what people see when your page come up in Google searches), and Home
      Page Keyword Lists.   If you use a plugin like All-In-One-SEO there are fields to fill in.
    • ALL Images on your pages should have ALT tags.  Your key words should be in the Alt Tag.


Edit the Page Title for each page and each post – Your name, vertical bar, keywords,
vertical bar and your tag line.  This displays at the top of the browser and the
search engine spiders eat it up!

Blog Checklist – the Body

The body of your Blog is another important area for the Blog Checklist.

  • The layout of your theme should be clean and uncluttered.
  •  Colors should be appropriate for the gender of your avatar
  •  You must have an opt-in – with an irresistible offer for your avatar
  •  Your story – be real, be transparent.  Video is good.  You really should
    have an ABOUT ME page.  See  Stacia Hopkins video (About Me Blog Page)
  • You must have a contact form – do not use your email or phone  – Uses
    Custom Contact or Contact Form 7 plugins.  This can be on the home
    page or a Contact Us page.
  • There should be a way for people to buy stuff from you (must be
    congruent with your niche)
  • You MUST have Social Links – help people connect with you.  They want
    to learn to know and trust you.  Help them to connect with you in several places.
  • There should be Legal Disclaimers at the bottom of the screen.  Things like
    Liability Disclaimer, Privacy Notice and perhaps more,  (
  • Now work on Killer content – become the go-to guy/gal
  • Activate Comments on your blog – the Comment Luv plugin helps here.
  • Make your categories congruent with your niche.
  • Ray Higdon  ( recently hosted a Pro Blog Academy on-line
    class (in conjunction with Magnetic Sponsoring).   He made two additional
    points.  A) your purpose is it build your list.  Any social linking or other
    links that take people away from your site should be evaluated very closely.
    Usually they shouldn’t be there.   B) You should have what he calls a
    “Persuasion Shell”    At the top of this post there is a red line with arrows
    and instructions about what the reader should do.  There are more
    instructions at the bottom of the post.  These should be on EVERY post.
    You need to tell people what to do and encourage and ask them to do it.

Is that all?   Not by a long shot, but if you follow this Blog Checklist,
you will be a lot further along than most.

BTW if you would like my take of the “Why” of blogging  Blogging Strategy

 There you have it.  An basic Blog Checklist for Look and Feel


↓ ↓ If this post gave you some ideas (pro or can) – Please comment below. ↓ ↓

Hale Pringle

Hale Pringle Ed. D.


Hale Pringle – Hale Yes!

Skype hale.pringle


Work with me now: Renegade Team

P.S. If you are looking at your “job” and thinking “There has to besomething better than this!”, I can help. Take a look at, email me or give me a Skype call. I’ll give you the benefit of my several thousand dollars in training and searching the rabbit hole called Internet Marketing and Network Marketing. I can help you with Lead Generation, blogging, and even career change. Add that to the finest mentoring on the Internet (Ann Sieg’s Team and Inner Circle) and you have a Winner!

About Hale Pringle

Dr. Hale is an Internet Entrepreneur and Network
Marketing expert. His greatest pleasure is
helping people and he does just that, drawing
upon the immense resources that he has gathered
over the years in his unquenchable thirst for

Dr. Hale lives in beautiful, sunny Florida with
his wife, two dogs and a cat. His four children
are grown and are scattered around the state.

An eternal optimist you will hear him say
regularly: “Is this a Great Day?” The answer is
always, “Hale Yes!”

If you need help with your online marketing or a
network marketing opportunity Dr. Hale is the go
to man. “Hale Yes!”


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