Two Aweber Tips – Missing First Name and P.S.

Here are two quick Aweber tips.

Here are two tips that I use regularly and that are not obvious.

Tip 1 – Some of your subscribers may be missing their first name in the database.  When you use the standard {{ subscriber.first_name | capitalize }}  code in your emails you will end up with a salutation that looks like this:  
Hey  ,  
Here is a code that will use the first name, if it is available and a word of your choosing if the name is missing.  You can substitute words like “buddy”, “friend”, or “There”. 

These would result is lines like this:

Hey friend,

Hey buddy,

Hey there,

Here is the code:  {{ subscriber.first_name | capitalize() or “Friend” }}

Tip 2 – Sometimes, you would like to mention an upcoming webinar or a sale, such as a Black Friday.   It is too much words to edit each of your emails and put your temporary message in them.

There is one field that you edit in the “List Settings” screen.  The {{ list.signature }} field is the only one in Aweber that is a paragraph.  You can place this code at the bottom of each email.  When it is empty, it is invisible.  If there is something in it, the value is displayed.

So you edit in one place, and the information shows in every email that has {signat at the bottom.  When the webinar is done or the Sale is over, you edit in one place, and all of the emails do not have a P.S. 

The code is:  {{ list.signature }}