Blogging Strategy – How Blogging Differs From Advertising

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Blogging Strategy – How Blogging Differs From Advertising

 

Blogging Strategy

Blogging Strategy

If you are going to blog (and for must Intenet Marketers it
is a very good idea), you need to know your strategy.  What
are you trying to do and how are you doing it.

 

 

↓ ↓ If this post gave you some ideas (pro or can) – Please comment below. ↓ ↓

Hale PringleHale Pringle Ed. D.

P.S. If you are looking at you “job” and thinking “There has to besomething better than this!?”, maybe I can help. Take a look athttp://HalePringle.com and give me a call (321) 279-9615. I’llgive you the benefit of my several thousand dollars in trainingand searching the rabbit hole called Internet Marketing andNetwork Marketing. I can help you with blogging, career change, and a whole lot more!

 

 

 

 

Blogging Strategy and Social Media Marketing- Background

I’ve read many descriptions of Social Media and how Social
Media Marketing should work,  and usually I walk away
thinking “I understood  all the words, but I just don’t get it.”

For example phrases like  “Content is King” make a lot of sense
if you understand a number of  background concepts and make
no sense if you don’t understand the  context.   After considerable
research and digging, I think I have come up with a reasonable
description and I thought that I would share.  It helps make
creating a blogging strategy much easier.

We all know that social media is made up of social sites like
Facebook and Twitter, what people often ask is “How we market
using  these sites?”

Let’s start by agreeing that most of marketing is still traditional
marketing.   All of the things that thousands of books have been
written   about are still true.   The objective of our marketing is
still to put interested consumers in front of our products, services,
or networks so  that they will buy or buy in.

The first step is to start with a product, a cause, a group, a  network
marketing company or something that you want to market.  It is
important that you understand your “Product” and how it might
be  modified or how descriptions might be modified to meet the
needs of  different groups.  This hasn’t changed.  (You really do need
a “starving crowd” and a “solution that feeds them.”)

The next step is to have a good, user-friendly “call to action.”   This
might be a store, a restaurant, or more often with social media, a web
site or possibly a Facebook Page.  Again, this hasn’t changed.  All
the books on creating a good user experience on your web site or
arranging displays to maximize sales in your store are still exactly
the same.

Traditionally (wow – it is strange to use a word “tradition” to  describe
the world wide web which started in 1994), anyway traditionally   we
attracted people to a web site using advertising. We used (and still
use) print, radio and TV.  On the Internet we used Banner ads, then
pay-for-click type ads and more recently “being found” by search engines
like Google.   This hasn’t changed either.  Search engine optimization
is still critical and you should still be working to get people to your  “call
to action” using combinations of these means.

What has changed is that we now have a new way to get people to the web
site or into the store – Social Media.

I’ll start by saying that traditional ads (.e.g. “here is my product –   go to some
dot com site  and buy it) does not work in Social Media.  So  what does work?
People do not want to be sold on Social Media sites.   In most cases they certainly
are NOT going to go to a blog site that is nothing but a thinly disquised ad.  People
get so many ad thrown in their face that they rarely volunteer for more.  (The caveat
being Informercials – I still don’t understand the motivation to volunteer for a
half hour ad.)

Here are the steps as I see them in Social Media Marketing and creating a
Blogging Strategy:

  1. Start at the backend by having your product and your web site/store
    clean, user-friendly and functional.  It should be Search Engine
    Optimized in order to attract as many people as possible by being
    displayed by search engines.
  2. Now, go to the complete opposite end of the process and identify
    groups of people that you feel would be good candidates for your
    product or service.  This is a critical step since the groups must have
    some  common characteristic that causes them to join groups or read
    certain  articles.  You may want to segment you target audience into
    sub groups.
  3. Figure out what types of information your target groups would find
    useful.   This is a tough decision as well.  You need to be comfortable
    with the topic and willing to be interested enough to search out new
    information and write about it.   (What are they “starving for?”  What
    keeps them up at night?  What problem is driving them to sit in front
    of a search engine?)
  4. Identify your role in the Social Media – either “trusted friend” or “expert.”
  5. Your blogging strategy is usually to create a Blog and begin providing your
    “interesting/useful information” for your target audience.  You want  them
    to be interested enough to decide to “follow” you.  This means that every time
    you write something new, they will want to see it.  They can  opt to be notified
    every time you post new content.  Now they are  “following you.  Another way
    of thinking about this is that you want them “on your list.”   You can email
    interesting, useful (and profitiable) information to people who have told you
    that is it is okay for you to send the information.  This means that they have
    given you at the very least their email address.
  6. Part of the Blog is a subtle pitch to go get information about your product or
    service at your web site.   This pitch should be a minor part  of the Blog posts.
  7. You work to get followers in Facebook and Twitter using the Blog  posts as a way
    to attract your target group’s interest, for example “If you are interested in XYZ,
    I’ve talked about it here (link).”  More on this later.
  8. Part of this blogging strategy and social media marketing strategy involves making
    comments and replying to other   Blog posts and on Twitter and Facebook.  Some of
    these comments point to your “useful” information in the your Blog.

There you have a blogging strategy and Social Media Markeing Strategy in a
nutshell – identify a product, prepare to sell the product, identify
a group who would like the product, identify  something the group would like to read
about, provide that information  and include references to the site where you are selling
your product,  organization or cause.

Let’s go back to “Content is King.”   Now that we know the whole  context, this statement
means that people find us (using search engines)   or follow you (on social sites) if you provide
them with new, “useful content” – the key word is useful.  You want them to follow you
because they have a relatively high probability of conversion to a sale when they see your
ads.  They want to follow you because you are providing useful information.  It’s simple
once you have the concepts all in a row.

     Blogging Strategy – How Blogging Differs From Advertising

 

 

↓ ↓ If this post gave you some ideas (pro or can) – Please comment below. ↓ ↓

Hale Pringle

Hale Pringle Ed. D.

P.S. If you are looking at you “job” and thinking “There has to be something better  than this!?”, maybe I can help. Take a look at http://HalePringle.com and give me  a call (321) 279-9615. I’ll give you the benefit of my several thousand dollars in training and searching the rabbit hole called Internet Marketing and Network Marketing. I can help you with blogging, career change, and a whole lot more!

About Hale Pringle

Dr. Hale is an Internet Entrepreneur and Network
Marketing expert. His greatest pleasure is
helping people and he does just that, drawing
upon the immense resources that he has gathered
over the years in his unquenchable thirst for
knowledge.

Dr. Hale lives in beautiful, sunny Florida with
his wife, two dogs and a cat. His four children
are grown and are scattered around the state.

An eternal optimist you will hear him say
regularly: “Is this a Great Day?” The answer is
always, “Hale Yes!”

If you need help with your online marketing or a
network marketing opportunity Dr. Hale is the go
to man. “Hale Yes!”

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