Keywords for Your Blog – A Realistic Approach to Blog SEO

keywords for your blog

It is important to develop and use keywords for your blog, but as I have written before, organic search traffic is NOT the primary source for most blogger’s traffic.  This means that Search Engine Optimization (SEO) should not be your primary plan for driving traffic to your blog.

Partly this is due to a difference between niche websites and bloggers serving a niche.   A niche website tends to hammer one or two keyword phrases and generate dozens or hundreds of backlinks to a small number of pages.  As a blogger, you will tend to serve your niche by writing useful material for the people in your niche.  The keywords for your blog posts will vary from post to post.    Each of your blog post will be on a different, but related topic.  Hammering the same keywords over and over just doesn’t happen on most blogs.

The end result is that the niche website is designed to rank in Google, Bing and Yahoo on the one or two fairly high value keywords the website is designed around.  The blog, on the other hand, will rarely reach a high rank – on a high value keyword.  That doesn’t mean that they won’t be ranked for long tailed keywords, it just means that they won’t compete for high traffic-high competition keywords.

Don’t be Foolish and forget SEO – You Should Find Keywords for Your Blog.

Even with what I just said, it would be foolish to ignore organic search and that means understanding and using keywords.   Today we are going to take look at a simple, step-by-step plan to effectively use keywords in your blog.

THE FOUR STEPS TO EFFECTIVELY USING KEYWORDS FOR YOUR BLOG.

1. Develop a list of keywords for your blog
2. Use one (or more) of the phrases from your list.
3. Do On-Page SEO
4. Promote your post.

The Steps in a little more Detail

STEP 1 – Develop a list.

This is almost a one-time task.  Since priorities do change, you should probably do this exercise every few months, but it certainly doesn’t need to be done every day.

We are going to take a couple of hours and develop a large list of potential keywords for your blog.   When I say a large list, I mean a list of thousands of keywords.

We will pare this list down so that the list contains fairly high traffic and low competition keywords for your blog.

STEP 2 – Use One (or more) of the Phrases

When you get ready to write a blog post, check your list and try to find one of the keywords on your list that you use for your blog post.

STEP 3 – As you Write Your Post – do On-Page SEO.

The search engines have given us most of the criteria that they use to rank pages.  Things like having your keywords in an H1, H2, and H3 tag.   We need to do this for every blog post, in order to have any chance of ranking for a keyword.

STEP 4 – Promote Your Post.

You need to generate some high value backlinks to your post

In my next post, we’ll look at developing that large list of keywords for your blog.

Until next time, you have a Great Day!

↓ ↓ If this post gave you some ideas – Go ahead & comment below.  ↓ ↓

Hale Pringle Ed. D.

Hale Pringle – Hale Yes!

Skype hale.pringle

Email: HaleYes@HalePringle.com

P.S. If you are working to move your business online and it all seems overwhelming, I can help!  Take a look at http://HalePringle.com, or sign up for the free coaching call. You can email me or give me a Skype call. I’ll give you the benefit of my years of experience and many thousands of dollars in training and searching the rabbit hole called Internet Marketing and Network Marketing. I can help you with Lead Generation, the feeling of overwhelm, blogging, and even career change. Add that to the finest mentoring on the Internet (Ann Sieg’s Team and Inner Circle) and you have a Winner!