Finding Customers Using Twitter -Loren Ridinger Tweets – Oh Hale Yes!

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Finding Customers Using Twitter -Loren Ridinger Tweets –
Oh Hale Yes!


Loren Ridinger Tweet - Finding Customers

Loren Ridinger – VP of one of the largest e-commerce sites, one of the 50 top motivational personalities on the web, creator of the Motives Cosmetics line, author of one of the top blogs in the world (http://www.myfashioncents.com) and much more, shows us how she uses Twitter to generate leads online and sell to customers.

 

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Oh Boy Does Loren Tweet!

At the Leadership Convention in December 2011,
Loren Ridinger (Twitter: @lorenridinger)
and Steve Ashley (@steveashley) from Market America
taught us how Loren uses Twitter every day
to sell to customers. She doesn’t sub it
out, when you read it, it is a real Loren Tweet.

You also follow Loren’s fashion blog at http://fashionsense.com

Here are some photo galleries for Loren and J.R.
and Motives by Loren Ridinger   and below is Loren with one
of her friends – Kim Kardashian.

Loren and Kim Kardashian

Now let’s get things in perspective, unlike
Kim Kardashian who has about 16,000,000
followers, Loren “only” has 400,000.
Let’s see I’ve got about 2,000.

hmmmm I think they are way out of my league. :)

On the other hand, Loren knows how to craft a real
Loren tweet and I’m just getting into it.

This post is the short form, but there are a lot
of good thoughts in watching Loren Tweet.

Selling and Recruiting on Twitter – First is Mindset

The first part of Selling is Finding Customers

KEY POINT: Nobody likes to be sold.

The trick is to get people to love you before they
really know you. People who succeed in Social Media
are Givers.

Those are short and sweet, but that is the gist
of over 20 minutes of Loren’s presentation. “Give!
so that you can receive.

You must be a problem solver – not a salesman. This
is NOT broadcast media where you throw lots
of mud on the wall and “hope” that some of
it sticks.

Loren’s Quote: GIVERS GAIN – GIVERS GET

KEY POINT: Find someone who has a problem
and engage. Several examples were given to show this.
One of my favorites was a Delta customer
was really complaining about service. A JetBlue rep sympathized
and offered them a $25 discount on their next flight with
a company that believes in service (i.e. JetBlue).
Note that the JetBlue employee was actively LOOKING
for flyers who were dissatisfied with something.

Tell – don’t sell

You must Listen – listen some more
– and eventually tell a story about your
product
– don’t sell, just tell (with a link.)

Summary: Conversation in Social Media leads to Conversions.

KEY POINT: Think Long Term.

You are not looking for ANY relationships,
you are looking for PROFITABLE relationships.
You want customers who buy more,
for more,
for longer.

For example, you can give Free Shipping
for the holidays. You won’t make as much
for those sales, but you will gain some lifelong
customers. You need to think long term.

KEY POINT Keep it simple

Social is about sharing, sharing is telling
and telling is selling.

KEY POINT: You HAVE to get personal.

People need to see the real person,
not a sterile machine.
A typical Loren Tweet will
contain something of Loren.
You feel engaged with a person.
That is how she goes about finding customers.

KEY POINT: Take 10 minutes in the morning
and engage. Your fan base will never grow unless you
talk to them. This is the same as with our friends.
Those we stopped engaging become people that we have
this thought about:  “I wish I was still friends with so and so..”

Loren and Steve talked about the Wine Librarian. He
searched for people asking about wine. (What should I
use with fish?)  He answered the same questions over
and over. He answered and every now and then said
“Here is a link to where you can buy that.”

At the end of one year he had 1,000,000 followers.

Hows that for finding customers online?

KEY POINT: You have to have a real
sharp Profile page
. This is about branding yourself.
You need a GOOD head shot image and a personable
about me.

KEY POINT: Everyone on Twitter seems
to be a marketer.
You need to stand out by being
persistent, but subtle.

Hubspot Cartoon
(Photo by Hubspot)

KEY POINT: Use videos! People love videos!

KEY POINT: Tweet special deals every day
– even if they aren’t yours – give value.

KEY POINT: Use Twitter.com/search BEST SEARCH ENGINE FOR MARKETERS – The best engine for Finding Customers

Steve’s quote: “For marketing this is the BEST
search engine in the world”

Search from 30 minutes a day to 30 minutes a week.
Search for your competition or key words like “weight loss.”
The results you get are very recent (last 20 seconds).
You can do it over and over during the day
and you will get different people.
Look down the posts for people with problems.
This is how you go about finding customers.

 

Engage……

Eventually tell them your story about something
that solved their problem.

We watched Loren tweet live. She did a s3arch
and found a lady complaining by gummy vitamins.

Loren engaged. There was a short back and forth.

Loren told her about a product and deliberately left
off. A woman in the audience chimed in: “You forgot
the link Sweetie.” And provided a link (to the lady’s site!)

Boy does Loren tweet!

KEY POINT: A Loren tweet is usually a good
retweet. When you see a Loren Tweet – use it!

KEY POINT: In addition to customers,
you will also see what your competition is doing.

KEY POINT: Be sure to retweet good things
you see about your product.

KEY POINT: Use Bit.ly

Not only does it shorten your links,
you can go there and see how many people
clicked on your link.

Find out what works and what doesn’t.
I would suggest that you follow her and watch
Loren tweet. She is an expert.

Happy Tweeting.

Finding Customers and Recruiting on Twitter

*********************

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Hale Pringle

Hale Pringle Ed. D.

 

Hale Pringle – Hale Yes!

Skype hale.pringle

Email: HaleYes@HalePringle.com

For Free 1/2 hour coaching call: Work with Hale

Work with me now: Join the Renegade Team Training System

P.S. If you are working to move your business online and it all seems overwhelming, I can help!  Take a look at http://HalePringle.com, or sign up for the free coaching call. You can email me or give me a Skype call. I’ll give you the benefit of my years of experience and many thousands of dollars in training and searching the rabbit hole called Internet Marketing and Network Marketing. I can help you with Lead Generation, the feeling of overwhelm, blogging, and even career change. Add that to the finest mentoring on the Internet (Ann Sieg’s Team and Inner Circle) and you have a Winner!

About Hale Pringle

Dr. Hale is an Internet Entrepreneur and Network
Marketing expert. His greatest pleasure is
helping people and he does just that, drawing
upon the immense resources that he has gathered
over the years in his unquenchable thirst for
knowledge.

Dr. Hale lives in beautiful, sunny Florida with
his wife, two dogs and a cat. His four children
are grown and are scattered around the state.

An eternal optimist you will hear him say
regularly: “Is this a Great Day?” The answer is
always, “Hale Yes!”

If you need help with your online marketing or a
network marketing opportunity Dr. Hale is the go
to man. “Hale Yes!”

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