Keywords for Your Blog – Start with Thousands of Keywords

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Keywords for Your Blog – Start with Thousands of Keywords

 

Keywords For Your Blog

Start with Thousands of Keywords For Your Blog

This is the second in a series of posts about finding keywords for your blog.   In the first post, Keywords for Your Blog A Realistic Approach, I talked about how keywords are important for bloggers, but they are not the end-all that they are for niche marketers.  Bloggers provide useful information to a niche group.  Niche marketers hammer a few pages with backlinks to rank on a very few keywords.

THE FOUR STEPS TO EFFECTIVELY USING KEYWORDS FOR YOUR BLOG.

  1. Develop a list of keywords for your blog.
  2. Use one (or more) of the phrases from your list.
  3. Do On-Page SEO
  4. Promote your post.

The Steps were covered in a little more detail in the first post.

Today we are going to develop a list of keywords for your blog.

SIDEBAR:   You can go to the Google Keywords Tool each time you get ready to write a post and see if there are any variations on the title you are thinking about that have high volume in the search column and low competition.  Some people do that.   I’m looking here at a strategic list instead of a tactical list.

DEVELOPING A LIST OF THOUSANDS OF KEYWORDS FOR YOUR BLOG.

I know that this sound like a very onerous task, but it really isn’t that hard.   Here is the sequence we are going to use.

  1. Write down a list of keywords for your blog that you think are important for your niche.  We are looking for 30 to 100 keywords here.  What do you talk about?   What do your competitors talk about?  What do the people in your niche talk about? This really shouldn’t be that difficult.
  2. We will use two tools to expand this list.
  3. We will use Market Samurai to pare this list down to a manageable size.

Step 1 – Write out a list of keywords.

I’ll leave this to you.   I suggest putting a pad by your computer and writing down words as they come to mind.

Step 2 – Google Keywords Tool

  • Google for Google Keywords Tool and click on the link.   You screen should look something like this. (It changes regularly as they update it.)
Keywords for your blog

Login to Google Adwords Tool

  •  Login using your gMail email address and password.
    TEACHING TIP: BE SURE TO LOGIN – It will give you 100 words if you are not logged in and MANY more if you are.
  • Enter a keyword and press the Search Button

 

keywords for your blog

Add a Keyword and Press Search

 

  • You will see a screen like this
find keywords for your blog

Scan the Keywords

TEACHING TIP:  From the time I started this article, Google changed the look of the Search Page.  Be prepared for it to look different when you use it.

TEACHING TIP:  We have chosen (on the left) to use the “Broad Match”.  These are “broad match”, “Exact match”, and “Phrase match.” Variations and they each return different results.

  1. No quotes or brackets around it means to return searches for the phrase (e.g. finding leads online), synonyms and close matches. It is my understanding that it then looks for sub-phrases (e.g. finding leads, Finding online, and leads online).
  2. The phrase with brackets around it (e.g. [finding leads online]).  This will return
    searches that were made with exactly the words you indicated (and close variations, but NOT synonyms), in the order you indicated, and with no additional words in the search.  In the example, it will return the results for searches for exactly “finding leads online” and perhaps “find leads online” since this is a close variation.
  3. The phrase with quotes around it (e.g. “finding leads online”)  will return similar results to the brackets, except it DOES allow additional words to be added to the phrase.  For example [finding leads online] would not return results from a search like how do I find leads online and “finding leads online” would return that result.

We have chosen the Broach Match since it WILL give us synonyms and other similar phrases that we might not have thought of.

Open some of the categories and take a quick look at the results and see if you spot any keywords that spark your interest, especially those with relatively high Global Search values and Low or Medium Competition.  Add the obvious ones to your list.

The “Global Search” value is how many searches are made every month for the particular phrase and the “Competition” shows how many people are paying for ads targeting that keyword phrase.

  • Download all of the keywords to a CSV file.  You need to save these in a consistent place where you can find them.  I like to create a folder for them and save them all in the folder.
  • Rinse and Repeat for each of your keywords – including the ones your just added.

If for example you enter 10 keywords and get about 800 returned for each search, you would have 8,000 keywords.  Many of them will be duplicates however.

TEACHING TIP:  “Buying” oriented keywords are probably your best bet if you have a choice.   People who are looking for general information about a topic, might buy.  People who are searching with phrases that show that they want to buy are much better prospects.

TEACHING TIP:  One thing that confuses many people is the “competition” column.   This does NOT show you how many websites or web pages are in competition for a keyword.  It shows what is going on inside Google’s advertising world.  This is ad competition.  Since we are interested in organic search and ranking our site on a search page, the advertising competition isn’t as relevant.  We do use it as a rough guide since it tells us that marketers think a keyword is important (or not).

Step 3.   Use another Keyword tool.

There are two out there as I write.  One is free, but may disappear soon (the developers seem to have gone away) and the other gives you a free trial.  It might give you some ideas.

Keyword Surfer:   Google for this and you should find a site that is giving away “a limited number” of copies.  It used to cost about $30, but the main URL seems to have gone away.

KewordSpy.com – This will give you a free trial and you can do some searching for your top keywords.  Look at the variations it supplies and you might find some interesting keywords.  This does not give you a way to download your results so I won’t go further into this.

KEYWORD SURFER

Download Keyword Surfer and install it.

Run it and you will see a screen that looks like this.

Keyword Surfer

Keyword Surfer

Enter your keyword, tell it to “YES” to Go Deep and click the GO! Button.  Give it a while to process and search.

When it finishes MAKE SURE THAT ALL THE KEYWORDS HAVE A CHECK MARK using the Select/UnSelect checkbox and then save the CSV file to the same folder you used before.

You can do your main keywords with the GO DEEP option on and then some secondary keywords with the GO DEEP Option off.  It will go faster with GO DEEP option off.  Of course, you won’t find as many keywords.

 

We have thousands of keywords now.  In the next post, we’ll see how to use Market Samurai to pare this list down to something manageable – FOR FREE!

 We are almost there – Finding Keywords for Your Blog

Until next time, you have a Great Day!

Dr Hale

↓ ↓ If this post gave you some ideas – Go ahead & comment below.  ↓ ↓

Hale Pringle

Hale Pringle Ed. D.

 

Hale Pringle – Hale Yes!

Skype hale.pringle

Email: HaleYes@HalePringle.com

 

P.S. If you are working to move your business online and it all seems overwhelming, I can help!  Take a look at http://HalePringle.com, or sign up for the free coaching call. You can email me or give me a Skype call. I’ll give you the benefit of my years of experience and many thousands of dollars in training and searching the rabbit hole called Internet Marketing and Network Marketing. I can help you with Lead Generation, the feeling of overwhelm, blogging, and even career change. Add that to the finest mentoring on the Internet (Ann Sieg’s Team and Inner Circle) and you have a Winner!

About Hale Pringle

Dr. Hale is an Internet Entrepreneur and Network
Marketing expert. His greatest pleasure is
helping people and he does just that, drawing
upon the immense resources that he has gathered
over the years in his unquenchable thirst for
knowledge.

Dr. Hale lives in beautiful, sunny Florida with
his wife, two dogs and a cat. His four children
are grown and are scattered around the state.

An eternal optimist you will hear him say
regularly: “Is this a Great Day?” The answer is
always, “Hale Yes!”

If you need help with your online marketing or a
network marketing opportunity Dr. Hale is the go
to man. “Hale Yes!”

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Trackbacks

  1. […] a few pages with backlinks to rank on a very few keywords.  In the second post, I talked about Keywords for You Blog – Create a Massive List of potential keywords.  Now we are going start to pare the list down to something you can […]

  2. […] a few pages with backlinks to rank on a very few keywords.  In the second post, I talked about Keywords for Your Blog – Create a Massive List of potential keywords.  The third post showed you how to use the FREE section in Market Samurai […]

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