Most sales in Amazon come through Amazon’s Organic Search.  This means that people find the products they buy using the Amazon organic search engine – the is the search engine built into Amazon.  Once you understand that, it becomes obviousl that the more you understand how the Amazon Organic Search Engine works, the more sales you will make.  (This of course assumes that you make use of the knowledge. 🙂 )  Let’s dive in…

The Amazon Organic Search Engine

There are literally thousands of articles on Search Engine Optimization (SEO).  They are virtually all describing the steps that  web designers and marketers should take to insure that Google, Bing, Yahoo and a host of smaller search engines return web site pages “on the first page.”  This means that when someone searches for something, the website being worked on shows up on as one of the top six to ten from the potentially millions of pages that Google or Bing could have returned.  Website owners want readers to find their pages, read their material and possible respond to a Call to Action that is contained on the web page.  These articles talk about “Content Being King” and “on-page SEO” (which are things you can do within the text, the title, and  the URL  to improve the page’s ranking.)  The author’s also talk about “off-page SEO”, which includes things like creating backlinks (places where other websites refer to the page in question)  and links from Social Media sites.

When you enter the world of Amazon Display Pages, you throw most of this information away.  It is no longer relevant.  Amazon does use keywords (words the customers use to search for products) and there is some things you do when you fill out the Display Page set up that is roughly equivalent  to on-page SEO and there is some minor credit given when a customer arrives at a display page from outside Amazon, but most the website SEO tactics and strategies are irrelevant inside Amazon.

Since sales are directly related to being found when customers search for keywords, it is very important that Amazon Sellers understand how the Amazon Organic Search Engine works.

As I was researching this topic, I found an article that covered the basics very well.  Instead of rewriting the same information, I’m just going to send you to that article on The Moz.   Before I do, there are a few things that have changed or that aren’t really clear and I’d like to mention them here.  (BTW, I have another post on Understanding Amazon’s Keywords)

#1 -Your Description and Bullet Points DO NOT Supply Keywords For The Amazon Organic Search Engine

When the article was written Amazon was extracting words from Display Page Bullet Points.   This is no longer true.  Here is an extract from one of Amazon’s help pages. (Click Here to see the page on Search Words.)

#2  Useing Quotes Around Search Words

The article and Amazon’s page (the name one listed above) mention that your should not use quotes around key words since they would restrict the usefulness of the words.

I would suggest that in special cases that restriction is exactly what you want.  For example, I have some dog toys and an important feature for some buyers is that they have “no stuffing.”   Without the quotes, the word “no” is one of the key words and Amazon will combine it with any other keyword to find a successful match for search phrases like “no tug” or “no pull” or “no handle.”  These are not desirable results.  Putting the phrase “no stuffing” in quotes tells the search engine to only report success when the customer searches for “no stuffing.”

#3 Duplicating Keywords in the Title and the Search Fields

In the article, the section of filling the five search fields provided by Amazon shows words that were already mentioned in the Title.  Amazon tells you explicitly that you do not need to do this, in fact you it may hurt your search  results a little.

 

With those three caveats, I suggest you read The Moz article on The Amazon Organic Search Engine carefully:

“How to Rank Well in Amazon, the US’s Largest Product Search Engine”

Important information to increase sales:  Understanding The Amazon Organic Search Engine.

Until Next time, you have a Great Day!  Oh Hale Yes!

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Hale Pringle Ed. D.

Hale Pringle – Hale Yes!

Skype hale.pringle

Email:  Hale@HalePringle.com

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P.S. If you are working to move your business online and it all seems overwhelming, I can help! My team and I are currently working with best “Earn Money Quickly From Home” Program I’ve ever seen (and I’ve seen them ALL!) I strongly urge you to take a look at http://HalePringle.com/ds. You can also take a look around http://HalePringle.com, especially the resources menu option. You will see that I specialize in list building, am a Certified Trainer with Ann Sieg and am an award winning blogger. I’ve also written three books on AWeber (AWeber: Quick Start) and over 20 others. You can email me or give me a Skype call. I’ll give you the benefit of my years of experience and many thousands of dollars in training and searching the rabbit hole called Internet Marketing and especially selling physical products online.