Amazon Search Engines – Why You Only Need One Copy of a Keyword

A lot of Amazon Sellers have questions about the Amazon Search Engines.  A lot of what we, as sellers, know is based on inferences gained from knowing how computers work and watching what happens inside Amazon.  We don’t REALLY know since we can’t see the code. This is especially relevant right now since on February […]

Installing Facebook Retargeting Pixels in Shopify Stores

Installing Facebook Retargeting  Pixels in Shopify stores is a task that every Shopify store owner should either do or have done.  I like to understand how things are done in my stores and with 40 years of software development behind me I thought that it should be a fairly straightforward task.  No such luck.  The […]

Getting Started with Facebook Video Ads

Getting Started with Facebook Video Ads Video ads are powerful and Facebook Video Ads have been offered as a service for about a year now.  I’m certainlyst no expert, but I thought I’d share some of the things I have discovered and help you get started….

Amazon Selling Tip: Increase Sales by Understanding The Amazon Organic Search Engine

Most sales in Amazon come through Amazon’s Organic Search.  This means that people find the products they buy using the Amazon organic search engine – the is the search engine built into Amazon.  Once you understand that, it becomes obviousl that the more you understand how the Amazon Organic Search Engine works, the more sales […]

Amazon Seller Tip: Driving Traffic To Your Listings- Pinterest

Pinterest Could Be Driving Traffic to Your Listings Did you know that you could be driving traffic to your listings using Pinterest?  Well you can! (And it isn’t hard.) Amazon is a sea of buyers.  We all know that.  Getting those buyers to YOUR Listing pages and getting them to buy is the trick.  You […]

Amazon Marketing Tip: Understanding Keywords – A Critical Skill To Drive Sales

Understanding Keywords is critical inside Amazon.  The basic concept is very simple (the execution is somewhat more complex).   You create a Display Page – a Listing if you will.  The words in the Title Line and in five “Search Word” fields are placed in a database.  Potential customers enter something in the search bar and […]

Amazon Marketing Tip: Bloggers! Trade A Discount Code For An Email Address

 Attention Bloggers:  You can trade A Discount Code for an Email Address! Creating a Pop-Up to trade a discount code for an Email Address shouldn’t be that hard! So I thought “I’d like to trade an email address for a discount coupon – how difficult can it be?”  (I know better than to tempt the […]

Amazon FBA Tip – Create a Useable FBA Packing Slip

Where is my FBA Packing Slip? Usable FBA Packing Slip:  Fulfillment by Amazon is a great system, but it is not without its small annoyances and issues.  One of these arises when you are shipping items out.  When you are shipping multiples of the same product, the last step usually asks you to divide your […]

Amazon Seller Tip – Creating Promotion Codes for Your Products

Create a Promotion Code on Amazon Creating Promotion Codes on Amazon is not really difficult, however the first time through can be a little intimidating. Lets start with “What is a Promotion Code?”  That phrase could have a host of meanings.   Amazon uses this term to refer to an 8 digit Alpha-numeric code that a […]

Amazon Seller Tip – Crafting Links to YOUR Product Display Pages

Crafting links to send customers to your product Display  Pages  (Super URLs) Okay, I’m going to assume that you are selling on Amazon (Fulfillment By Amazon or Merchant Fulfilled).  If you are, there are times when you want to send customers a link that will take them to your product display pages so they can […]

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