Bloggers: Crafting Effective Marketing Emails Is Critical to Your Success

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Crafting Effective Marketing EmailsEmail marketing is a huge topic and the internet and books stores are filled with professional advice on crafting effective marketing emails.  Corporate marketers seem to spend considerable amounts of time studying the topic.  Bloggers, on the other hand, often seem to give the topic a lick and a promise.

Why Should Bloggers Care?

A number thrown around the Internet Marketing space quite a bit is: “An effective Internet Marketer will generate about $1 per subscriber per month.”   This is done through developing a responsive and cared-for list.   Building a responsive and cared-for list is done by crafting effective marketing emails. It is a simple as that.   We are going to look into the how-tos in this series.  We are also going to look at some of the things that are changing – and some of the accepted marketing emails practices are changing.

I suspect that part of the reason that bloggers don’t pay more attention to crafting effective marketing emails is because when you look at creating a marketing funnel, the early focus is on the steps necessary for creating a solid foundation so that you can “build a list.”

The Steps in Creating a Marketing Funnel

Let’s take a quick look at a partial list of tasks facing the typical Internet Marketing blogger:

  1. Determine Your Niche   (There is an e-book about this in my resources page)
  2. Determine Your Unique Selling Proposition
  3. Determine what problem(s) you are going to solve
  4. Decide what you are going to sell
  5. Set up a blog that is congruent with items 1 – 4.
  6. Create pages like About Me, Work With Me, Contact Me, Terms and Conditions, Earning Disclaimer, Privacy and more
  7. Create Ethical Bribes  (There is also an eBook on this on my Resources page – Create an eBook in 30 Minutes or Less)
  8. Create or Find Sellable Products
  9. Create Squeeze Pages
  10. Create Thank You Pages
  11. Learn enough about autoresponders to capture names and email addresses
  12. Provide value by writing blog posts
  13. Learning to offer better value by learning copywriting.  (There is an intro to copywriting on my resources page – Copywriting 101)
  14. Learn about SEO and organic search for traffic.
  15. Learn PPC (Facebook and/or Google and/or YouTube and/or others) for traffic.
  16. Learn to use Social Media to Drive Traffic to your Blog and your offers.
  17. Add follow-up emails to the autoresponder lists
  18. Send broadcast emails to the autoresponder lists

When you look at this list, actually writing and sending marketing emails to the subscriber list you have created seems like it is a long way down the priority list  and it can be put off for a while.  The “while” often becomes forever which is a recipe for failure.

The Truth is That Nothing is More Important than Crafting Effective Marketing Emails

Your email campaign is where the rubber meets the road.   This is where the top Internet Marketers make most of their money.

This is the start of a series of crafting effective marketing emails for bloggers.

Some of the topics we will cover are the following:

  • Critical Pieces of an Effective Marketing Email
  • 10 Tips for Writing Effective Marketing Emails
  • Crafting the Message in an Effective Marketing Email
  • Creating email campaigns

We won’t cover it all, but we can point out some pitfalls and generally accepted practices that work.

Until next time, you have a Great Day!

Dr Hale

↓ ↓ If this post gave you some ideas – Go ahead & comment below.  ↓ ↓

Hale Pringle

Hale Pringle Ed. D.

 

Hale Pringle – Hale Yes!

Skype hale.pringle

Email: HaleYes@HalePringle.com

 

P.S. If you are working to move your business online and it all seems overwhelming, I can help!  Take a look at http://HalePringle.com, or sign up for the free coaching call. You can email me or give me a Skype call. I’ll give you the benefit of my years of experience and many thousands of dollars in training and searching the rabbit hole called Internet Marketing and Network Marketing. I can help you with Lead Generation, the feeling of overwhelm, blogging, and even career change. Add that to the finest mentoring on the Internet (Ann Sieg’s Team and Inner Circle) and you have a Winner!

About Hale Pringle

Dr. Hale is an Internet Entrepreneur and Network
Marketing expert. His greatest pleasure is
helping people and he does just that, drawing
upon the immense resources that he has gathered
over the years in his unquenchable thirst for
knowledge.

Dr. Hale lives in beautiful, sunny Florida with
his wife, two dogs and a cat. His four children
are grown and are scattered around the state.

An eternal optimist you will hear him say
regularly: “Is this a Great Day?” The answer is
always, “Hale Yes!”

If you need help with your online marketing or a
network marketing opportunity Dr. Hale is the go
to man. “Hale Yes!”

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