AWeber Tip – Adding a PayPal Button To Your Sales Page

Please CommentPayPal Button and AWeberAs your become more advanced in your Internet Marketing efforts you are going to need to put a PayPal button on one of your pages.  It is not hard, but some of the pieces are hidden in places you are not used to looking.  Here’s what you do…

NOTE:

Actually before we get too far into this, let me make a statement.  Some might argue, but not many 🙂  The typical Sales Funnel (or List Building Funnel as I prefer to call it) involves a free giveaway and a one-time-offer that you sell.  The money from the one-time-offer is NOT profit.  It is designed to offset the cost of the advertising that drove traffic to the free offer squeeze page.  The majority of your sales come from your list AFTER they have subscribed.  That is why you treat them well and work to build a good relationship with them.

Back to Setting Up Your Sales Page

Note:  This post talks about selling an info product – something your purchaser can download.  You would have to make some changes if you are selling a product you need to ship to the customer.

There are lots of articles about how to create an effective Sales Page.  I’m not going to go over that here.  I do like to use a plugin called “WP Hide Post” to make Google ignore the page and to make it invisible when people search my site.  (Choose the option to Hide the Post and uncheck the option to “Include in searches”.  After you install this plugin, its option will appear in the right sidebar as you edit your Sales Pages.

I also like to use the plugin “Toggle The Title”.  The option for this plug also appears in the right side bar when you edit a page.   You can tell WordPress NOT to display the title.  That lets you put a descriptive title on the Page that never is shown on the Internet.  I use something like “NT Aweber Unleashed (long sales page with no download) – no blog header.”  The NT stands for NO TITLE.  I will often have other copies that include a download link and include the blog header.  This title makes it easy for me to decide which-is-which when I want to edit one.  (BTW I use a third plugin called “Clone Post” to make these copies.)

Near the bottom of your post you are going to insert HTML code that you get from PayPal.  This is just like inserting the Sign Up Form HTML code that your use on your Squeeze Pages.  (See Building a Basic Squeeze Page.)  You will click the “Text” tab on the upper right side of the editor to show the HTML code that makes up your Squeeze Page, find the right place and insert the code.  You can then click the “Visual” tab and go back to WYSIWYG editing.   (Tip – you can place something like “XXXXXXXXX” on your page where you want to insert the PayPal button.  This makes it easy to find when you are looking at the HTML code that many people can’t read.  Erase the X’s when you are done.)

Getting the HTML Code From PayPal

Get a Premier Account

The first step is to get a Premier  PayPal Account.  These are free, they just require that you jump through a few more hoops to prove that you are you.  Usually this is under the “Products and Services” tab.  If you don’t see it, use the Search Button.

Create a Buy Now Button

I’ll be honest, I sometimes can’t find this section by following PayPal’s menu system.  They change it now and then and things move.  I search for it in the upper right corner and bingo – there it is.  Right now it is under a large tab called “Merchant Services” and there is a large area (that actually a button) called “Create Payment Buttons for Your Website.” .

Here is how it looks November 10, 2016 – Under Tools –>  All Tools

 

Create Payment Buttons Menu Option
buy-button-under-tools-all-tools-2016-11-09_14h58_24

There are several boxes with the name of a tool in each box.  This is the one you want.

paypal-buttons-under-tools-all-tools-2016-11-09_14h46_46

Options inside the Payment Buttons Tool.

create-a-buy-button-page-in-paypal-2016-11-09_14h54_29

Choose to Create a Similar Button based on the Simple Payment Button.

 

The first step is where you describe the item and set a price. (Note:  It is a common practice to have a product listed in several places.  The full retail price is used is some places and discounted prices (One-Time-Offer Prices) shown in other places.  Use a title that will tell you where you plan to use this button.

Step 1 – Price and Description

paypal-button-setup-2016-11-09_15h10_29

#1 – Leave this as “Buy Now”

#2 – Title for the button (describe where you will use this button – in this case RETAIL price)

#3 – Enter the price.

#4 – Leave these alone

#5 – Use the ID number option – even though PayPal’s help says your email may show.

#6 and #7 – We will use these

CLICK ON #6 Above – Track Inventory

 Step 2 – Save the Button at PayPal

paypal-button-step-2-save-on-paypal-2016-11-09_15h15_37
  #1 – This should be already set.

Leave the default and click the little arrowhead beside step 3 to open the third step.  You will need to change some of these from their defaults.  (For example, we do not need a physical address to download an info product.)

Step 3 – Options
PayPal Create Button - Step 3 - Options
#1 –
No we don’t want the customer changing the quantities – an info product come in quantity 1.

#2 – I usually don’t feel a need for the customer to give special instructions on an info product.

#3 – We don’t need a physical mailing address.

#4 – You can create a page that customers go to if they cancel and order.  I usually don’t.  For a high selling item I would.

#4 – CRITICAL – This is the Thank You/Download page.    You send them to a page on your blog where you have a link to download the product.   You say THANK YOU and it is a good idea to offer them something else while they are there.

Copy the HTML Code
PayPal Create Button - Copy the Code

This is where the highlight and copy the HTML Code.  Press the “Select Code” button and all of the HTML code is highlighted.  You can press Ctrl-C or Cmd-C or Right Click–> Copy to place this code in your PC’s clipboard.

I paste this code somewhere that I can find it.  (Like Evernotes).  Do not paste it into a word processor. They will add codes to the HTML code and you will have a mess.)

This is the code you will paste near the bottom of your Sales Page.

ADVANCED TOPIC – Subscribe the Customer to a Special BUYER’s LIST

Internet Marketers learn that a “buyer” is a special person so it is nice to keep track of them and be able to make special offers to them.  (Perhaps send them a free copy of your product when you revise and upgrade it.)

There are two steps to getting AWeber and PayPal ready to subscribe your buyer to a special list and one step that is done for each button you create where you want the buyer put on a special list.

STEP 1 – Prepare AWeber

At the top of your AWeber page, select “My Apps” and find the PayPal App.

PayPal App in AWeber
PayPal Buttons - AWeber PayPal App

Once you have clicked on the APP button you will see this screen.

Get AWeber IPN Number
PayPal Button - Getting AWeber IPN Number

#1 – AWeber tries to give you instructions about what to do in PayPal

#2 – Highlight and copy the code in this box.   This is a URL and code that PayPal will send to AWeber when payment has been completed.  It is called the “Instant Payment Notification Number”

#3 & #4 – Again AWeber is trying to show you what PayPal will look like.

#5 – We will come back to this section later.

Step 2 – Prepare PayPal

Login to PayPal and I would Search for “Profile Summary,”  (I tried IPN and did not like where it sent me.)

Profile Summary
PayPal Button - PayPal Profile Summary

Here I searched for Profile Summary and clicked on a button to show the summary.   Part way down the right hand side is the Instant Payment Notification Code setting   We will click on the update button.

PayPal – Insert IPN Number
PayPal Button - Insert IPN NUmber

#1 – Paste the URL/number we got from AWeber here.

#2 – Make sure the “receive IPN messages” is checked

#3 – Save

These setup steps need to be done ONCE.  You will not need to do them each time you create a new button.  However you will need to associate each button with an AWeber list.

Every Time You Create a New Button in PayPal

Go to AWeber and create a buyer’s list where people who buy your new product should be subscribed.  (You can use the List Options- List Automation options if you wish, to automatically subscribe these people to your main list.   When you sales are small I would recommend this.  If you are making huge sales you will probably want an email follow-up sequence tailored just for these buyers.)

Once you have the list created (Again I would recommend single optin here.  It seems like a bad idea to have them buy and NOT be on your list and that could happen if they didn’t opt-in.)

Go to My Apps and Click on the PayPal App again.

PayPal App – Setting A button to a List
PayPal Button - Connect a List with a button

#1 – I said we would come back to this.  This section is done for each new button.

#2 – Make sure the “Multiple Buttons” option is checked.

#3 – The left drop down should be set to the button your just created.  If not, find it in the list.

#4 – Select the list you created for these buyers.

#4 – right behind #4 – Click on the ADD button

Now when someone pays using the button you just created, they will automatically be subscribed to the list we just connected to that button in AWeber.

There you have it.  Lots of little steps, but they all make sense once you understand the pieces and how they work.

Until next time, you have a Great Day!  Oh Hale Yes!  🙂

Dr Hale

↓ ↓ If this post gave you some ideas – Go ahead & comment below.  ↓ ↓

Hale Pringle

Hale Pringle Ed. D.

 

Hale Pringle – Hale Yes!

Skype hale.pringle

Email: Hale@HalePringle.com

 

 Connect with me of Google+, Facebook or Twitter

P.S. If you are working to move your business online and it all seems overwhelming, I can help!  Take a look around http://HalePringle.com.  You will see that I specialize in list building and and am an award winning blogger.  I’ve also written three books on AWeber  (AWeber: Quick Start) You can email me or give me a Skype call. I’ll give you the benefit of my years of experience and many thousands of dollars in training and searching the rabbit hole called Internet Marketing and Network Marketing.  Add that to the finest mentoring on the Internet (Ann Sieg’s Daily Marketing Coach) and you have a Winner!

About Hale Pringle

Dr. Hale is an Internet Entrepreneur and Network
Marketing expert. His greatest pleasure is
helping people and he does just that, drawing
upon the immense resources that he has gathered
over the years in his unquenchable thirst for
knowledge.

Dr. Hale lives in beautiful, sunny Florida with
his wife, two dogs and a cat. His four children
are grown and are scattered around the state.

An eternal optimist you will hear him say
regularly: “Is this a Great Day?” The answer is
always, “Hale Yes!”

If you need help with your online marketing or a
network marketing opportunity Dr. Hale is the go
to man. “Hale Yes!”

Comments

  1. Thank you so much for the latter part of this blog post. Once again you have solved my dilemma…how to get my customers a chance to subscribe to my list.

  2. Hale,
    Thanks for the great article.
    When my customers buy via this method using a paypal button linked to my aweber account, they are subscribed to my aweber list, however they still need to confirm their aweber opt-in message, even though I’ve turned off “confirmed opt-in” in aweber. Do you know if there is a way around this? Technically since they’ve purchased from me, they have verified their interest in my information. Right?

    • Aaron,

      Once I have turned Confirm Opt-In off I only get a few who need to confirm their opt-in. Those few are people who use names with 3 characters or less or use obvious words to indicate they are using a junk account need to confirm their email address. The rest should not need to confirm. You can contact tech support if you think you have people who shouldn’t have to confirm and still do.

      Regards,
      Dr. Hale

  3. Thank you SO much. I spent all day trying to figure out paypal button integrated with adding to aweber list. Your post helping me within 30 minutes to get this set up. A life saver! Thanks again.

Trackbacks

  1. […] post AWeber Tip – Adding a PayPal Button To Your Sales Page appeared first on Hale Pringle | Blogging and List Building – The Fortune IS in the LIST! […]

  2. […] I’m going to start here even though it is often one of the last things we actually do.  By covering it first we won’t disturb the AWeber flow later.  This section ended up being so long I put it into its own post.  I‘ll summerize by saying that you create HTML code for “Buy Now” buttons in PayPal and insert them into your Website/Blog Pages.  The buttons do three things  A)  transfer money to your PayPal Account, B) send the purchaser to a Web page that you designate and C) optionally subscribe the purchaser into one of your AWeber subscriber lists.  You can read that post here (Adding a PayPal Buy Now Button Into Your Post.) […]

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