AWeber List Building Tip – Using Global Snippets For Your P.S.

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Global Snippets and Your PSUsing Global Snippets for the P.S. in your emails – an AWeber List Building Tip.

In AWeber, global snippets are often considered an “advanced feature” and users often shy away from them.  Here is powerful way to use these snippets – and it is easy.

What is a Global Snippet?

When you create or edit a LIST in AWeber, the second screen/tab gives you a place to enter Global Snippets.  Programmers would call these “variables.”  The snippets consist of a name and a value.  You put the “name” in your email and when the email is sent, AWeber replaces the “name” with the current “value.”  A common example is to create a name like “company-phone” and the value is your company’s current phone number.  If the phone number changes, you just change it in the Snippet section and every email will now include the new phone number.

Why Use Global Snippets in a Post Script (P.S.)?

As your Internet Marketing gets more and more savvy, you will find that you have several offers and your list is growing all the time.  Add to that special one time events and there are lots of moving pieces to your marketing efforts.  Some of the pieces that tends to stay static are your follow-up emails.  You spent some time building this sequence and it is time-consuming to go in and edit each email to make a change.  It is usually too time-consuming to make a change for a day or a week and then edit every email to change the value email back to its original text.

Global Snippets offer a way to change all of your emails at one time.   This lets you make the emails to go out today with current information without spending a lot of time.

Using Global Snippets in the P.S. Section of Your Emails

The P.S. segment of your emails is golden and is often overlooked.  Here are some things about the lowly P.S. that you may not have considered:

  • The P.S. is one of the MOST read sections of any email.
  • You can place a Call-to-Action in a P.S. of an email that just provides “good information”
  • A consistent P.S. delivers that same message again and again.  Sometimes it takes several reads before a subscriber is ready to act.
  • A Call-To-Action in a P.S. is seen on different days when subscribers are in different mental spaces.  A P.S. has the best chance of hitting the reader at “just the right time.”

Since I wrote this I realized that the customizable Signature Block is a much easier place to do this same thing.   I don’t use the Signature block anyway.   This is a block that can contain HTML code (you can make it pretty) and you can type your PS message as one block.

Snippets are limited to 100 characters, but that isn’t really a problem.   Emails should usually be written using short lines (less than 50 characters), so you just create a Snippet for each line of your P.S.

Here are the Steps

Step #1  – Create or later edit a list.

Step #2 – In the Personalize your List section add Snippets Name and Value pairs.

Step #3 – In each email, place the Snippet Names in the P.S. section of the email

Step #4 – Test

Step #1 – Edit an Existing List

Edit an Existing List
AWeber - Edit List Settings

Here we are going to edit the List Settings of an existing list. You would see the same screens when you originally create a new list.

NOTE:   If we use the Signature Block it Looks Like this:

AWeber List - Signature Block

#1 – Click on List Options

#2 – On the Second Page of the options

#3 – Edit the Signature Block (with HTML code)

Step #2 – In the Personalize Your List section add Snippet Name and Value pairs.

Enter Snippet Names and Value
AWeber-Enter Snippet Names and Values

#1  The “Name” for this Snippet is “PS-Line-7.”   The “Value” is on the same line and is “If you would like to get started with AWeber download this free eBook.”

#2  The name and value for “PS-Line-8”

#3 The name and value for “PS-Line-9”

#4 The name and value for “PS-Line-10”

NOTE:  In this case my Post Script only has 9 lines.  The value “ ” is HTML for “non-breaking-space.”  It will show up as a blank space when the email is sent.

#5  This shows the place to enter a new “Name” and a new “Value”

Obviously there are Snippets named PS-Line-1, 2, 3, 4, 5, and 6 above this screen shot.

Step #3 – Edit Your Emails and Place the Global Snippet Values in your P.S.

Add Global Snippets to an Email
AWeber-Add-Snippets-to-email

There is a blue button at the top of the editor (not shown) name “personalization”.  When you click on it, the “Personalization” menu pops open (bottom of the screen above).  Scroll down and find your “Names”.  In this case they as “PS-Line-1”, 2, 3, etc.  When you click on one, AWeber will place the current “Value” (with a blue background) in your draft email so you can see what it looks like.  Just add all 10.

Select the “Signature” if you are using that method

Here is what the actual draft email looks like (without the “values”):

Actual Snippet Values in the Draft Email
AWeber-Actual-Snippet-Values

Step #4 – Test  Your Global Snippets Email

AWeber Global Snippet P.S. – End Result
AWeber-Snippet-end-result

(Hmmm.. If you click on the image above, you WILL go the offer for AWeber; Quick Start – my free introductory eBook on AWeber. 🙂 )

End Result

If I sent this email today, the Global Snippets would render as shown above.  I could have 50 or 500 emails with the same Snippet codes in them.  Any that were sent out today would look just like this.

If I carried out steps #1 and #2 and change the values for the 10 Global Snippets, any emails that went out tomorrow would have the new P.S. message.

There you have it – Change the Global Snippet values used in your P.S. Call-to-Action in one place and have it ripple through all of your emails.

Using Global Snippets or the Signature Block in your P.S. is POWERFUL!

 

Until next time, you have a Great Day!  Oh Hale Yes!  🙂

Dr Hale

↓ ↓ If this post gave you some ideas – Go ahead & comment below.  ↓ ↓

Hale Pringle

Hale Pringle Ed. D.

 

Hale Pringle – Hale Yes!

Skype hale.pringle

Email: Hale@HalePringle.com

 

 Connect with me of Google+, Facebook or Twitter

P.S. If you are working to move your business online and it all seems overwhelming, I can help!  Take a look around http://HalePringle.com.  You will see that I specialize in list building and and am an award winning blogger.  I’ve also written three books on AWeber  (AWeber: Quick Start) You can email me or give me a Skype call. I’ll give you the benefit of my years of experience and many thousands of dollars in training and searching the rabbit hole called Internet Marketing and Network Marketing.  Add that to the finest mentoring on the Internet (Ann Sieg’s Daily Marketing Coach) and you have a Winner!

About Hale Pringle

Dr. Hale is an Internet Entrepreneur and Network
Marketing expert. His greatest pleasure is
helping people and he does just that, drawing
upon the immense resources that he has gathered
over the years in his unquenchable thirst for
knowledge.

Dr. Hale lives in beautiful, sunny Florida with
his wife, two dogs and a cat. His four children
are grown and are scattered around the state.

An eternal optimist you will hear him say
regularly: “Is this a Great Day?” The answer is
always, “Hale Yes!”

If you need help with your online marketing or a
network marketing opportunity Dr. Hale is the go
to man. “Hale Yes!”

Comments

  1. Hi Hale,

    I loved that you went through these tips, as many are totally unaware of them, as I have been using Aweber for a few years now, and I have to say this has helped quite a bit.

    Thank you for sharing and I totally like how you mentioned “The P.S. is one of the MOST read sections of any email. ”

    I think that is pretty true, and that is something that I need to be doing!
    Robert David Strong recently posted..Hobbies That Make Money For Extra IncomeMy Profile

  2. Great blog! Do you have any helpful hints for aspiring
    writers? I’m hoping to start my own website soon but I’m a little lost on everything.
    Would you suggest starting with a free platform like WordPress or go
    for a paid option? There are so many choices out there that I’m completely confused ..

    Any recommendations? Many thanks!
    windows 8 recently posted..windows 8My Profile

    • Hi,
      I wish I knew who I an talking to, but What the heck. We always recommend going with WordPress.org, but it takes a little doing.

      What I really recommend is Ann Sieg’s Daily Marketing Coach program. This is step by step training that walks through identifying and solidifying your target market and what you plan to provide for that market. Then she has training on setting up a WordPress Blog and massive training on how to market to your target audience.
      You can try it out for a month for $10 here http://HalePringle.com/dmc

      Regards,
      Dr. Hale

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